Udvalgte projekter

AM Tooling A/S

AM Tooling A/S

Creative sparring strengthens existing trade fair concept

Brief overview of the assignment:

AM Tooling A/S participates in two large trade fairs in Germany: EuroBlech in Hanover and BlechExpo in Stuttgart. The two trade fairs are alternatingly held every second year and are the most important trade fairs for AM Tooling, providing points of contact for new customers in the Central European market.

Up to 2018, AM Tooling was itself responsible for the management of its own exhibition equipment and the entire associated process involving their participation in trade fairs, but was lacking creative sparring and new inspiration to strengthen its existing trade fair concept and ensure an updated and professional look for their future trade fair exhibits.

With a point of departure in the customer's existing exhibition materials, Exhicom Expo Competence prepared a creative presentation with a proposal for the layout, communications and graphical design.

In addition to the creative portion, the assignment also encompassed management of the practical execution with project management, production of new equipment, installation on-site and internal/external logistics.

Brief overview of the customer:

AM Tooling A/S delivers special tools and machine solutions for metal and industrial production. The company is based in Odense, Denmark, and delivers solutions for customers in all the Nordic countries and Central Europe.

Brief overview of the trade fairs:

EuroBlech is the world's leading exhibition for the sheet metal working industry. The trade fair is held every other year in Hanover, Germany. Blechexpo has attained a leading position in Europe and now ranks as number two in the world on the list of the most important trade fairs for metal working. The trade fair is held every other year in Stuttgart, Germany.


If you are interested in hearing more about the project and are seeking a serious working partner to assist you in the development of your next exhibition-related project, then please contact Palle Winther at 20 7676 42 or This email address is being protected from spambots. You need JavaScript enabled to view it.



18 May 2020


OEM Metal